DIGITAL MARKETING SPECIALIST
Location: Kelowna, BC
Position Status: Open
Our successful and award winning Kelowna client is looking to add a Digital Marketing Manager to their progressive team. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage team of highly skilled Digital Marketing Specialists
Requirements:
Diploma or Degree in Digital Marketing, Marketing, or other related experience/training
Experience and strength in using Google Suite (Gmail, Drive, Docs, Sheets) and/or Microsoft Suite, Content Management Systems (such as Wordpress, Concrete5, etc.), Project Management, and Email tools
Experience with Facebook advertising is required
Adwords and Analytics Certification is mandatory
Demonstrated expertise in the use of Google Tools such as AdWords and Analytics
Minimum 3 years in a similar role and strong experience to demonstrate past successes
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
If you are interested in applying for this position, please email resume with salary expectations.
We thank all those who express interest in this opportunity however only those short-listed will be contacted.
