How an Intrapreneurship Culture Can Lead to Success


Creating a desirable culture is key when it comes to keeping your team happy and building a successful business. As one of the world’s biggest innovators, Google is a prime example of the level of productivity that is possible when a team is given a more “free-flow” approach to execute their project objectives. 

This collaborative mindset is the same kind of thinking that goes into the “intrapreneurship” culture. It allows your team to take ownership and come to you with more answers to solutions, and less questions about problems.

Intrapreneurship in a Nutshell

To tie it up in a neat little package, Wikipedia offers this definition; “Intrapreneurship is the act of behaving like an entrepreneur, while working within an organization.” 

In other words, you provide a culture that allows your team to take responsibility for themselves and their projects, which breeds empowerment to be innovative and to think outside the box. From initial recruitment of new hires, all the way up to top managers, the message is the same: this is your company too.

- Why Intrapreneurship is Effective

Many people can dream of being an entrepreneur, but it takes great discipline, extreme organization, and having strong systems in place to take that dream to a successful fruition. Quite frankly, not everyone is cut out for entrepreneurship – and many often recognize that. Keep in mind, this group of achievers still has that entrepreneurial spirit within their bones that can play as a strength among an intrapreneurial community.

Intrapreneurship provides the space for employees to live out their entrepreneurial dream, but within an organization that already has the resources, financing, and systematic foundations in place. Thus, their creativity and innovation can flourish without having to take massive risks often associated with running your own business. Their spirit is harnessed in a culture that encourages problem solving and flexibility to be creative in the solutions they bring to the table.

- Benefits of Intrapreneurship

Your company benefits because you build success through having passionate thought leaders on your team who are excited to see their ideas reach full potential – and those team members gain value because they have an environment to grow and be rewarded for their work, while bypassing any individual risk.


Building a culture of intrapreneurship is a win-win for everyone! If you’re an entrepreneurial spirit and looking to compliment a culture-rich and innovative company, head over to our Kandidate Resource Centre to connect with our recruitment pros today.

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