Director of Sales & Marketing
Location: Okanagan, BC
Position Status: CLOSED
Our client is a new BC cidery based in Southern Okanagan and they are currently seeking an experienced Director of Sales & Marketing to join their growing team.
The Director of Sales & Marketing is accountable for consumer, customer and public relations. This includes marketing programs/initiatives, advertising campaigns; and responsibility over the marketing budget, information and metrics, in alignment with the goal of achieving the long term vision and strategic plan. This position is also accountable for executing sales objectives for all sales channels inside and outside of the cidery (D2C, distribution, agency sales, wine clubs, online, licensees, retail).
Responsibilities:
Develop route-to-market partnership plan to increase distribution and grow volume across different regions in Canada (BC, AB, ONT, QB)
Develop and implement strategic sales and marketing plans to achieve company objectives
Identify new business opportunities and develop strategies to expand market share
Monitor market trends, competitor activities, and customer preferences to make informed business decisions
Conduct market research to identify target markets and customer needs
Collaborate with other departments to ensure alignment of sales and marketing efforts
Prepare regular reports on sales and marketing activities for management
Build & manage agency relationships
Manages export sales
Oversee marketing strategy development
Oversee D2C sales (cider club & e-commerce)
Oversee events & programs to showcase the Estate and its products
Monitor competitive landscape and market trends locally and internationally ensuring PCE is positioned at the forefront
Oversee annual advertising and promotions schedule and plan; optimizes digital and traditional marketing efforts
Manages PR agency to obtain media coverage
Network with trade, media and consumer influencers
Requirements:
Bachelor's degree in Business Administration, Marketing, or a related field (Considered an asset)
Minimum 5 years of progressive experience in sales & marketing
Proven track record building and executing sales & marketing plans and programs
Ability to seamlessly transition from strategic development to tactical execution
Demonstrated ability to leverage data and information to inform decision making
Impeccable verbal and written communication skills
Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Familiarity with CRM software is a plus
Ability to work in a fast-paced environment and meet deadlines
To apply, please email resume to kristie@kanrecruitment.com
We thank all applicants in advance, however, only those selected for an interview will be contacted.
